Bret McCormick
Bret McCormick is a native Texan, a product of the farming/ranching culture of Lamesa, Texas. From a young age Bret was groomed to be the 3rd generation in the family Phillip 66 Jobership. By the age of 13 Bret was co-managing a full service gas station with his older cousin. When he was old enough to get his drivers license his job was to travel West Texas selling bulk and case oil. Bret has a keen understanding of what it means to own and operate a local business. He attended Lubbock Christian College where he met his wife of 27 years.
Over the span of the past decade Bret McCormick has proven to be a premier operational media executive adept at building and managing some of the most successful print and online publications in the country. Beginning his media career with Times Mirror as an Television Account Executive, he quickly advanced through key roles of management. Bret was the corporate Director of Sales for Brown Publishing prior to becoming a Publisher with Lee Enterprises. While at Lee, Bret McCormick advanced to Director of Sales for the Pacific Northwest Nickel Publications operations. In 2006 he became V.P. of Web Enterprises with the Tyler Morning Telegraph, and in 2008 Tylerpaper.com was recognized by the Medill School of Journalism/Northwestern University as the standard of “operational excellence” in audience development. Bret has a keen understanding of how to grow audience and subsequently monetize web traffic in markets from small to metro.
According to the case study report on the Bret McCormick-led national standard for Web “operational excellence” in small newspapers, “As with many news Web sites that have changed content management systems and metrics tools, it is not possible to compare every metric over time. The one metric that has been tracked consistently since 2006 is monthly page views. Here’s what the data show:
- From January-September 2006, tylerpaper.com generated 7.5 million page views, an average of 830,000 per month.
- From January-September 2007, the site generated 17.3 million page views, an average of 1.9 million per month.
- From January-September 2008, the site generated 28.8 million page views, an average of 3.2 million per month.
“The Telegraph has tracked unique visitors consistently since February 2007, when the site received 61,500 unique visitors. By February 2008, the unique visitor count had risen to 206,900. From January-September 2008, the site averaged 228,800 unique visitors per month.
“Company officials were unwilling to provide detailed financial figures but said online revenue rose 70 percent in the 2006-2007 fiscal year, and an additional 92 percent in the 2007-2008 fiscal year. In the current fiscal year, which began in July, revenue is up 26 percent, the company reports. Add it all up, and ad revenue has more than quadrupled in a little more than two years.”
Bret McCormick is a business builder, and his company will help you build yours online.
