Small businesses across the United States face similar challenges when it comes to marketing: the social and media landscapes have been changing for years, and continue to change even faster than before. Part of that change is the quickly disappearing reach of the traditional media such as newspapers, television, shoppers, and radio. Newspaper paid circulation continues to decline nationwide, and the audience share of TV and radio stations follow similar trends. Yellow-Page-style books are following suit and either closing, or going longer periods between publishing due to usage degradation.
Of course, the leading catalyst of these changes is the advent of the Internet. Most of the traditional media have their own Web sites, and offer only sponsor logos and static banner and tile advertising. Unfortunately, this alone falls far short of intercepting the way people are actually using the Web today to make purchasing decisions and interact on a social level with one another. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are just a couple of the key components in developing a Web strategy that works.
Hence, the creation of OurNEWSCafe.com, which provides the missing links for the small business owner to reach the increasing number of people who are utilizing digital devices to receive the information they want and need. One of the most important missing links is social media marketing.
Where do consumers turn first to find a local business?
According to a recent Nielsen Online survey, 50% of consumers surveyed said they turn to search engines to find a local business, followed by yellow pages directories at 24%, Internet-based yellow pages directories at 10%, local newspapers at 4%, and white pages directories at 3%.
The e survey found that consumers use search engines 72% more than they did two years ago, when a similar survey was conducted. Source: Nielsen Online/WebVisible survey, Feb. 2009
OurNEWSCafe.com is a top online brand management and social media marketing firm. If you don’t have a Web site, we’ll build you one. We offer search-engine-optimization analysis so that when people are searching for the product or service you offer in your area, it will “organically” rank in the search engines. What that means for you is more opportunities for your message to get to people who are looking for the product or service you provide. We’ll geo-target your site so people in your community who are searching for your service find it, not people in China.
We professionally manage the exploding social media marketing platforms of Twitter, Facebook and others to place your messages directly in front of the people who will have the opportunity to act on them. Our proprietary systems draw followers from your local area to your Twitter account and Facebook page, where we can help create and manage dynamic, result-getting messages.
As the media landscape continues to change, you will continue to hear the term “hyper local,” which means tailoring media messages to a community or even neighborhood level. This is how you, the local businessperson, will get the most bang for your buck through social media marketing. And this is how OurNEWSCafe.com is ready to help.
For more information on how OurNEWSCafe.com can work for you anywhere in the United States or Canada, fill out the form below and hit “submit.” One of our representatives will contact y within one business day.
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